GNLD South Africa

Golden Products South Africa began in 1971, when two succesful distributors from Australia, Bill Binns and Graham Caldwell, arrived in Johannesburg. In those days, there was absolutely nothing here: no products, and no literature. No-one had even heard of Golden Products!

Thanks to the vision and perseverance of Bill and Graham, and to entrepreneurs who saw the potential of Golden Products, the company became established, and the products well known in South Africa.

At first, there was just a handful of household cleaning products. They’re even more popular today, 37 years later… a fantastic track record and testimony to their efficacy.

Each one is biodegradable, economical, and enviro-friendly. They’re also concentrates, to which you add your own tap-water. We like that, ‘cos we’re not paying for water at cleaner prices.

It also means that a 1-litre bottle of Super 10 concentrate, a well known universal cleaner, will make 22 x 500ml spray bottles of cleaning fluid. So, instead of throwing away a plastic bottle every week, we throw away just one recycleable plastic Super 10 bottle every 3 months or so. Thanks to Golden Products, just imagine the huge decrease in the number of plastic bottles in South African land-fill sites in the last 37 years!

Jerry Brassfield, who founded Golden Products in 1958, in California, also owned two other companies: Neo Life and Diamite. A few years ago, the three companies were brought together under one roof, and the new company named Golden Neo Life Diamite International.

Or GNLD for short.

As a result of the amalgamation, Neo Life products and Diamite products, alongside Golden products, became available from GNLD South Africa with the new GNLD branding.

We now have Home Care, Skin & Personal Care, Herbal, Weight Control, and Health Care ranges, about 100 products in all. In other words, something for everyone.

Thanks to the work of pioneering distributors, GNLD South Africa has expanded way beyond South Africa’s borders, and is now empowering people in Nigeria, Ghana, Cameroun, Tanzania, Kenya, Uganda, Mozambique, Botswana, Namibia, Angola, Lesotho, and Swaziland. There’s a lot of cross-border activity, so people in other countries enjoy GNLD products too, and it won’t be long before another country in Africa is officially welcomed to GNLD, and the lives of even more Africans are improved in a way no other company has been able to do.

GNLD has a network of Distribution Centres around Africa, where distributors can order and collect products. They’re great places to meet and show new people the exciting business aspect, as well as attending training and recognition functions.

The Centre in Johannesburg is still the HQ of GNLD Africa. Owing to the increasing demand for products and the home based business, GNLD has recently moved from Kempton Park to a brand new centre in Longmeadow.

Here are the contact details of the new Headquarters…

Physical address: 2 Ayrshire Boulevard, Longmeadow Business Estate, Longmeadow 1609.

Postal address: GNLD International (Pty) Ltd, Private Bag 255, Kempton Park, 1620.

Tel landline: 011 409 3000 tel toll free: 0800 600 790 fax landline: 011 409 3820.

Orders can also be sent to a fax2email number: 086 636 9235 or by email to jhborders@gnld.co.za

It’s been an amazing success story, that continues to gain momentum. Graham Caldwell has sadly passed, but Bill Binns, now a Vice-President of GNLD International, is still a powerhouse of energy, travelling all round the world enthusiatically promoting GNLD products and the GNLD business opportunity.

Roget Uys, who did an amazing job at the helm of GNLD Africa, is now President and CEO of GNLD International, based at company headquarters in Fremont, California. We think that a South African steering the global company is a really fitting tribute to the success of GNLD in Africa, and to the positive difference it has made in the lives of thousands on this beautiful continent.

Nowhere better than Africa to see the company motto ‘People Empowering People’ in action. And indirectly, of course, it’s a tribute to the dreams and tenacity of the first two distributors, Graham Caldwell, and Bill Binns.

Not long ago, a Special Edition of the Home Business Connection magazine told GNLD’s story. If you’d like to read about the company, the products, Jerry Brassfield, and other success stories online, please click on the Home Business Connection link in the blogroll below. Enjoy!